Who We Are
What We’re All About
WULF is a non-profit Outdoor lifestyle brand that aims to narrow disparities in outdoor settings. Statistics continue to display a wedge between BIPOC and Outdoor recreation. Opportunities are there but the knowledge, access and comfort isn't always there. WULF lives through its commitment of creation over influence, with efforts to not only organize ways to connect out of reach sectors, but set forth a platform where experiences, efforts and achievements are amplified as well. WULF strives to widen the doors to increase the accessibility to the outdoors, whether it be for competitive, recreational, or therapeutic use.
There's never a wrong time to strive for change and more times than not, that change starts from within. Within every pack, there is a role and place for everyone. Genuine collaboration, in our eyes, is the nucleus for us as outdoor enthusiasts. It's us narrowing the gap by getting involved and representing the communities it was inspired by and created for, welcoming any inspired soul to run with the pack.